EA reveals the billions of things that happen in its games


Electronic Arts revealed the billions of things that happen in its games — like 1.8 billion hours played in The Sims 4 — in its annual report on gameplay.

In EA’s 2023: Year in Gaming report, the big game company said it was a year of unprecedented engagement and evolution. (Here’s last year’s report for comparison).

EA said that the activity in its interactive entertainment shows the power of games to transcend being mere pastimes. Rather, games are evolving into immersive experiences that inspire and unite global communities. The report shows how gamers are pushing boundaries and redefining play.

With growing community engagement, EA witnessed a surge in the convergence of players from diverse corners of the globe, drawn together by a shared passion for interactive entertainment. The year saw players embrace games as more than just a recreational pursuit, but a conduit for self-expression, creativity, and a means to foster vibrant communities.

Elevating gaming experiences

Data on The Sims 4 gameplay in 2023.

EA said the year was a testament to the unbridled potential of interactive storytelling and the tremendous influence of gaming communities. The Sims 4 attained the status of the most widely played game in the 23-year history of the franchise.

Stats for Madden in 2023.

Simultaneously, Madden NFL 24 witnessed an impressive surge, welcoming a greater influx of football aficionados within the first week of launch compared to its predecessor.

Stats for Star Wars Jedi: Survivor.

The esteemed team at Respawn Entertainment unfurled the next chapter in Cal Kestis’ odyssey with Star Wars Jedi: Survivor, captivating players with an enthralling narrative.

However, it was EA Sports FC that was EA’s most popular franchise of the year, transcending traditional boundaries and solidifying its cultural impact.

Communities in the spotlight

Stats for EA’s EA Sports FC 24.

The usage of EA Sports FC 24 was pretty amazing considering EA left behind the FIFA brand that it had licensed for so many years.

A pivotal factor in this transformative year was the dedication and enthusiasm of EA’s global community. Players congregated in EA’s gaming universe, be it forming clubs in EA Sports FC 24, crafting equestrian dreams in The Sims 4, or joining forces with Post Malone for riveting gameplay in Apex Legends.

Additionally, Battlefield 2042 – Season 6: Dark Creations delved into uncharted territory, challenging players to confront their deepest fears.

Honoring engagement and impact

EA’s stats on Battlefiled in 2023.

The recognition and accolades bestowed upon EA titles were the result of a comprehensive methodology, encompassing metrics like total unique active players, weekly and monthly active users, and daily active users. These metrics delineate the immense engagement and impact achieved by EA’s franchises, illustrating the profound influence they wielded over the gaming landscape in 2023.

Methodology for the report

EA’s stats on Apex Legends in 2023.

EA assessed the Most Popular EA Franchise of the Year and EA Mobile Franchise of the Year based on various engagement metrics, including active users, across all active titles within the franchises.

These metrics, covering periods from January 1, 2023, to October 24, 2023, comprehensively reflect the engagement and user involvement across EA’s gaming spectrum.

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