HP debuts Qualcomm-based laptops/PCs to usher in the personalized AI era

HP unveiled a new class of AI PCs at Microsoft’s AI Vision Event designed for the AI era to empower people to work and create more meaningfully.

HP said the way we live and work is no longer confined to a desk; we are creating at home, from the office, and everywhere in between. At the same time, AI is rapidly changing everything, including consumer and professional expectations for productivity and creativity.

More than half of early tech adopters believe AI will save them time, and 72% of business leaders believe AI will help employees focus on more productive work, HP said. Additionally, developers are releasing a steady stream of AI-enabled software designed for new experiences and capabilities that can only be unlocked with next-gen AI PCs.

To capitalize on both flexible work and AI, HP has created a new category of devices crafted for work and creation. Today, HP unveiled the HP OmniBook X AI PC and HP EliteBook Ultra AI PC, HP’s first next-gen AI PCs built from the ground up with the latest ARM-based Qualcomm chips to harness AI technologies.

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Both devices are designed and engineered around the Snapdragon X Elite processor and its dedicated Neural Processing Unit (NPU), capable of 45 trillion operations per second (TOPS) to run language models and generative AI locally on the device. The Qualcomm-based laptop has 26 hours of battery life.

Copilot+ PC

HP OmniBook X AI PC.

Coupled with Microsoft’s Copilot+ PC and its transformative features like Recall, these PCs supercharge creativity and productivity for a more personalized, powerful computing experience.

More AI apps are available every day, expanding the possibilities of what can be achieved with the newest HP next-gen AI PCs. HP said we will be able to communicate and collaborate more effectively with AI tools that leverage gestures, facial expressions, and voice interaction to easily interact with others.

And HP said we will improve presentation skills in virtual meetings with real-time coaching and feedback powered by AI technologies, and we will create and edit photos, audio, and video faster than ever with AI-enabled software that make pro features easy even for beginners.

“In this transformative era of artificial intelligence, how we define an exceptional device is no longer about speeds and feeds – it is measured by our ability to create and enable meaningful breakthrough experiences,” said Alex Cho, president of personal systems at HP, in a statement. “We’re at the beginning of a new decade of personal computing that will redefine what a personal computer is. AI enables a fundamentally more personalized and creative experience we believe will empower people in both their personal and professional lives.”

Designed to break barriers

HP EliteBook Ultra G1 AI PC.

HP’s latest next-gen AI PCs unlock capabilities beyond traditional PCs, running AI locally on the device for maximum performance, efficiency, and privacy with longer battery life than ever before. The HP OmniBook X and HP EliteBook Ultra are designed for tech-savvy freelancers and on-the-go leaders with a sleek design and the perfect synergy of AI-enhanced power and mobility.

It seems to me that AI loves to use bullet points, and so I figure HP’s press release was written with AI. Here’s the bullet points below:

  • Sleek and versatile – As the world’s thinnest next-gen AI PCs , these devices take productivity and creativity to new heights with unprecedented style and mobility. Both PCs feature HP’s new AI Helix Logo, reflecting HP AI engineering that delivers optimized performance and security for AI today. The HP EliteBook Ultra adds an additional layer of durability for commercial customers in a blue finish with a smudge-resistant Physical Vapor Deposition (PVD) coating.
  • Lightning-fast responsiveness – With the HP OmniBook X and HP EliteBook Ultra, experience top performance without sacrificing portability. Open a large Microsoft Excel file almost 2x faster , stream up to 12 hours of Microsoft Teams calls or binge up to 22 hours of Netflix streaming.
  • Responsibly Crafted – As part of the world’s most sustainable PC portfolio , both devices incorporate 50% recycled aluminum in the covers and 100% sustainably sourced materials for packaging , along with EPEAT Climate+ Gold Registration and Energy Star Certification. Representing HP’s commitment to sustainability, the HP EliteBook Ultra’s three-year warranty saves costs and decreases downtime for professionals working in a mix of environments.

The HP OmniBook X AI PC and HP EliteBook Ultra AI PC

HP AI Helix logo

HP said the machiens are intelligently optimized to power AI experiences. With 60% of freelancers already using AI tools in their work, and 70% of developers adding AI to existing applications, HP architected the HP OmniBook X and HP EliteBook Ultra to take advantage of the newest features and software experiences. Get ready for the AI-written bullet points again. Here they are:

  • Collaborate authentically – As work requires collaboration in-person and virtually, conferencing tools are critical. The new Poly Camera Pro uplevels virtual interactions across all collaboration and streaming apps across multiple cameras. Poly Camera Pro utilizes the NPU to power AI enhancements like Spotlight, Background Blur & Replace, Auto Framing, and more, allowing the CPU to maintain performance more efficiently while preserving battery life.
  • Explore and optimize – First available on today’s next-gen AI PCs, HP AI Companion uses AI to optimize the device for greater productivity while bringing AI tools locally onto the device.
  • Work protected – As AI advances, trusted security measures are essential for AI PCs. Commercial users can confidently do their best work from anywhere on the HP EliteBook Ultra, with Wolf Pro Security Next Gen Antivirus (NGAV), which harnesses the power of machine learning to defend against new and known threats. As a Microsoft Secured-Core PC, the device is designed to protect the PC down to the firmware level with hardware security features that shield user credentials and other critical data.

Pricing and availability

The HP OmniBook X AI PC is available for pre-order at HP.com for a starting price of $1,200 with 1 TB storage and will begin shipping on June 18, 2024. The device will also be available at BestBuy.com.

The HP EliteBook Ultra AI PC is available for pre-order at HP.com for a starting price of $1,700 and will begin shipping on June 18, 2024.

Stacy Wolff, SVP of design and sustainability at HP, said in a blog post that the average shopper takes 20 days to research and buy a PC. Of those, 33% delay their decision because they are unsure about their choice or are afraid of making a mistake. In other words, choosing a PC can be more confusing than it should be. Wolff said the job is now taking complex tech and communicating it in a simple way.

“We constructed a new future-ready naming structure to grow and flex alongside us in the AI PC era. One that will make the purchase journey easier, create closer relationships with our customers, and differentiate HP within the PC category,” Wolff said. “Customers should expect our brand to evolve as the technology evolves, so that we are ready to meet the possibilities of the AI PC era.”