Samsung fires off new generation of AI-driven 8K OLED TVs

Samsung has been the No. 1 global TV brand for 18 years and the company plans to keep that going with a new generation of TVs and OLED screens unveiled today ahead of CES 2024.

Samsung showed off a wide gamut of smart screens with features spanning accessibility, sustainability,
free content, connectivity and security. It’s part of its plan to make “screens for all,” and it signals some of what Samsung will show off at its press event at 2 p.m. Pacific time on Monday in Las Vegas.

Samsung Neo QLED 8K TVs

Samsung’s Neo QLED TV

The Samsung Neo QLED 8K TVs aim to bring home theater into your house and deliver picture quality that transforms content into 8K imagery.

With nearly 40% of premium shoppers saying they’re considering an 8K TV as their next purchase, the future for 8K is bright, Samsung said.

This year’s line-up from Samsung will include the QN800D (65 inches to 85 inches) and QN900D (65 inches to 85 inches). The series is powered by the most innovative Samsung processor yet: the NQ8 AI
Gen3. Its designed with an on-device AI engine (NPU) two times faster than its predecessor, plus eight times the neural networks (512).

The 85-inch class QN900D Neo QLED 8K TV delivers brilliant picture quality, mind-blowing sound, and an enhanced design, Samsung said. Samsung called it the slimmest, most premium 8K TV to ever hit the market.

Built with advanced new features like 8K AI Upscaling Pro, AI Motion Enhancer Pro, a new Infinity Air Stand, and more, it creates an immersive at-home theater environment. For the first time, the QN900D can upscale even SD/HD content into 4Klike resolution, and 4K content into 8K with 8K AI Upscaling Pro.

It’s also the first TV to support a maximum VRR of 4K 240Hz – so even the most fast-paced games feel smooth.

The new AI Motion Enhancer Pro can analyze what sport you’re watching and help you track the specific kind of ball with crystal clarity. You can see the ball as it zips across the screen. And, Real Depth Enhancer Pro maximizes Mini LED control, so you get enhanced contrast, even in fast scenes with lots of movement – like car racing. When the TV is off, Now+ can transform the blank screen into an interactive information center that you can customize to provide weather updates, home IoT updates, a family text messaging board, and a music widget for mobile music listening.

To further remove distractions, the QN900D boasts a redesigned One Connect Box with a compact U-shaped module with two ports in the back, completely invisible to viewers. That means you can connect your cable, satellite box, or video game system to the TV without unsightly wires. Its Slim Flat Back design helps you mount the TV against your wall – while its new Infinity Air Stand is made of ultra-slim metal with a mirror-like finish.

Samsung Neo QLED 4K TVs

The graphite black OLED TV from Samsung.

The 2024 Samsung Neo QLED 4K portfolio includes the new QN90D (43 inch to 98 inch) and QN85D (55 inch to 85 inch). They deliver a powerful and cinematic 4K experience, transforming whatever you’re watching into 4K with scene-by-scene clarity, thanks to the updated Neural Quantum Processor with 4K Upscaling. Plus, Real Depth Enhancer Pro sharpens foreground images and improves the visibility of the main content on-screen.

The Neo QLED 4K, Neo QLED 8K and Samsung OLED TVs are designed with Active Voice Amplifier Pro. This feature can boost dialogue or key sound effects – like creepy footsteps in a scary movie – so you hear them exactly as the director intended for an immersive visual and audio experience. Additionally, you can use AI Customization Mode to optimize the picture based on the scene you’re watching.

Once you select the preferred picture, the Samsung processor will detect the scene you’re watching and automatically optimize the picture based on your preference–whether it’s a thriller movie, soccer game, or a drama.


Samsung’s OLED TV

Samsung is the fastest growing OLED TV brand, and we’re continuing to lead the charge with the new S90D (55 inch to 77 inch) and S95D (55 inch to 77 inch) series.

This TV line has bold contrast, vibrant colors, and brightness. The S95D is the first OLED TV with OLED Glare-Free technology, letting you enjoy the best possible viewing experience across both bright and dark rooms. It has no negative effects on your viewing angle or contrast, and no color distortion. In fact, Samsung OLED screens can depict the full depth of color –validated by Pantone, the industry-leading color experts.

The S95D is super thin at under 11 millimeters, sporting its signature flat-back design with attachable One Connect Box to complement any space and make high-end architectural installations easy. The S95D offers a great canvas for gaming, too – with a 4K 144Hz panel. Plus, it delivers a high-performance audio experience, with Object Tracking Sound that leverages the TV’s built-in multichannel speakers.

Ultra-large screens

Samsung is shipping a lot of 98-inch TVs.
Samsung is shipping a lot of 98-inch 8K TVs.

Demand for bigger screen sizes continues to increase. In fact – last year, 44% of people reported buying a new TV because they wanted a larger screen (NPD).

In 2024, Samsung will offer more ultra-large screen options than ever, including 98-inch models for Neo QLED 8K, Neo QLED 4K, QLED 4K, and Crystal UHD TVs.

As screens get larger, their pixels get larger. For example, when looking at a 98-inch TV versus the 65-inch TV – its pixels will be 2.3 times larger.

This is made possible thanks to advanced AI-powered features like Supersize Picture Enhancer, a newly upgraded AI Upscaling Engine and Real Depth Enhancer Pro. With Supersize Picture Enhancer, Samsung TVs utilize an AI Upscaling Engine to enhance sharpness and reduce visible noise on each pixel – so you can enjoy your large screen content without pixel distortion.

More gaming

The Replay Wireless Controller for the Samsung Gaming Hub.
The Replay Wireless Controller for the Samsung Gaming Hub.

Samsung is offering a wide array of consumer choices with its Premier lifestyle options too. Some of the versions will offer the Samsung Gaming Hub so you can access games via the cloud with no console required. There are more than 3,000 games available.

New this year, Gaming Hub will feature a tailored UI, curated to you and your personal gaming preferences. And, of course, more partners, content, and games to be introduced throughout the year.

And Game Bar 4.0 features include AI Auto Mode – which uses an AI engine to recognize the game genre you’re playing, and automatically adjust sound and picture quality. Playing an RPG? It will brighten certain areas so you can see what’s in the shadows or make approaching footsteps louder to help you win.

With Mini-Map Auto Detection, your TV can automatically recognize where the Mini Map is and can seamlessly place it where you want on the screen. Previously, you had to manually set the Mini Map using your remote – now, no external device is required. And the Light Sync App lets you enjoy an even more realistic atmosphere when gaming.

Accessibility and more

Samsung Now+

Samsung is also introducing new accessibility options, plus more content and services to make a consumers day-to-day life easier. On accessibility, it has an on-device TV service that reads subtitles aloud in real time, which is especially helpful for those with low vision watching foreign language content. The software uses its Samsung-engineered subtitle tracking module to consistently analyze every video frame of a movie or program to identify text in each frame. This module can differentiate text on the screen and recognizes when text is a subtitle and when it’s not to prevent the reading of non-subtitle text elements, like street signs.

Once the module identifies a subtitle, it uses Text to Speech (TTS) software to read the subtitle aloud. This process works quickly and consistently throughout a film with more than 95% accuracy in under 200 milliseconds. Audio Subtitles currently supports both Korean and English subtitles in a vast range of text styles, including sizes, colors, fonts, backgrounds, and more.

You can also customize and adjust the pace at which a subtitle is read and the localized volume of the audio reading. Regardless of whether it’s a classic film or a new TV series, in a supported language, the content does not have to be customized or released as a special version formatted for Audio Subtitles.

GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.