Samsung forges ahead with AI for all message

Samsung put much of the marketing punch of its CES 2024 event behind the idea of making AI for all, using the transformational force of AI in the cause of democratizing technology.

It was a familiar theme of the day at the press day for the big tech trade show in Las Vegas, where AI has become a horizontal wave that is changing all companies and industries.

Samsung CEO JH Han said at a press event that Samsung’s investments in AI span over a decade. But he said today these “investments are coming to life not only in our products but in service too.”

He added, “We embrace the great social responsibility that comes with AI technology.”

One of the big investments is in security technology in the form of Samsung Knox, which protects hardware and services using the latest technologies, he said. Samsung executive Shin Baik said the company is uniquely position to use AI to bring safeguarding to the entire chain of platforms and experiences in the ecosystem through technologies like Knox.

Sustainable future

Samsung recycles 14% of all its plastics.

He also said Samsung is devoting more resources toward a more sustainable future via Samsung’s SmartThings Energy program. It has a deal to make SmartThings work with Tesla devices.

Samsung ships more than 500 million smart devices a year. He said that broad portfolio of powerful devices will bring AI and hyperconnectivity to all.

“AI has the potential to save us a lot of time,” he said. “Intelligence is becoming a part of our lives. It is making our lives more personal. Our goal is to bring AI to millions around the world. Moving forward AI will do even more. Be easier to use. Simpler and more creative.”

Inhee Chung, vice president of the corporate sustainability center at Samsung, said that the company was creating a more circular economy for its devices, from gestation to recycling. She said recycled plastic is used in 14% of all plastic used in Samsung devices.

She also said Samsung is investing in accessibility that brings everybody along the journey. Products have features like auto open door, audio subtitles via an AI-enabled text-to-speech feature, and Relumino mode to help those with vision problems see better.


Samsung’s Ballie puts a happy face on AI.

Samsung showed off an 8K projector with wireless 8K transmission. And it showed off Ballie, which was a prototype of a rolling AI assistant character when it debuted in 2020. Now it is working as an AI companion with other Samsung devices. It can interact with devices, turn switches on or off, and respond to verbal commands from the user.

Samsung ReadyVision

Samsung showed an example of how Ballie can distract a dog that is tearing up your home. It can play a projected film for the dog or distract it by feeding it — all based on remote commands from an owner at work.

AI will play a role in the kitchen as well, coming up with recipes based on what is in your refrigerator. Samsung also showed off ReadyVision, an AI connected copilot for your car or home from Harman.

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